Skills:Identity, Packaging, Print
Client:Medecor Pharma, LLC
DHA ONE Multivitamin/Mineral Softgels provide essential nutrition to women before and during pregnancy. The brand’s previous packaging was dated and did not speak to the target audience at all. So, we developed an entirely new look for the product that engages women, looks feminine and stands out on doctor’s shelves.
Response to the new packaging has been overwhelmingly positive! Doctors and nurses love the new look and numbers of prescriptions have gone up since the new packaging was introduced at the beginning of 2013.
Agency: 1050 Design
Art Director: Joe Kocik
Designer: Audrey Larson