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24 Days of Cookies Campaign

Campaign Design, Art Direction, Web

In the world of Betty Crocker, Christmas is the most important time of year. And, what better way to celebrate the holidays than with cookies? Betty’s 24 Days of Cookies digital campaign features a cookie a day across site, social & email starting on December 1 all the way through Christmas Eve. In collaboration with content editors, email & social planners, food stylists and photographers, I designed the campaign identity and art directed all photography and asset production.

Photography by Dennis Becker Photography

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Spread Cheer was the in-store version of this campaign. The logos were designed to closely relate to one another for a seamless customer experience from store to site.