Betty Crocker Easter Social Creative

Paid Social Campaign, Web

After years of recipe photography being the main way Betty Crocker was promoted in social media, a desire for a fresh approach surfaced for the Easter 2020 paid social campaign. I designed a completely new way for Betty Crocker products to show up in Pinterest and Instagram feeds that focused on product packaging rather than recipe images. A seasonal color palette and flavor cues added to the fun, energetic vibe of this campaign.

FB_ChocChipMuffin
FB_StrawberryCake

The campaign design was also translated to a custom unit on the Betty Crocker homepage and a landing page on BettyCrocker.com. These custom units promoted product engagement and online shopping with direct link to buy each product.

Additional production design by Aleisha Samek.