Betty Crocker Chilled Treats

Campaign Design, Art Direction, Web, Print & In-Store

Betty Crocker Chilled Treats are a new product that hit stores in the spring of 2019. My team was tasked with developing and producing a product launch campaign on Betty Crocker digital channels. I art directed the product photo shoot, chose props and surfaces, and directed frames for how-to videos. We also designed in-store marketing signage and conceptual renderings for shelf displays.

Additional production design by Karly Anderson
Product photography by Dennis Becker Photography