Pillsbury Doughboy Social Assets
Yup, that’s right, the Doughboy and I are best friends.
During my tenure as Brand Designer for Pillsbury, I created social assets for their Facebook channel, many of which featured their adorable mascot, the Pillsbury Doughboy. Always a fan favorite, it was his job to be inspirational to the Pillsbury audience and engage them in various ways. Those ways usually involved some kind of holiday, and him wearing or holding something festive.
I illustrated him in unique settings, sometimes wearing costumes or ugly Christmas sweaters, and he always had his classic Chef’s hat and neckerchief. Maintaining his unique brand while placing him in various situations was a challenge, but it was so fun to find ways to bring him to life for the Pillsbury audience.