Digital Campaign, Social Campaign, Art Direction

Hamburger Helper was in need of a fresh approach to their digital and social advertising. I created a mini digital campaign that encompassed site banners and a handful of social assets across Facebook, Pinterest and Instagram Stories.

The “Always on Hand” campaign prominently featured their mascot Lefty, who had not been used in creative for a number of years. Many of the assets also focused on displaying the wide variety of products the brand produced. I also art directed some product photography that was used on social to give the brand real-life visuals for their audience to engage with.