24 Holiday Hacks Campaign
Digital Campaign, Art Direction, Web
Tablespoon.com is the crazy little sister to the Pillsbury and Betty Crocker sites. Targeting a younger, more adventurous audience, we had to figure out a way to engage them during the busy holiday season. Knowing this audience probably has less disposable income, we came up with the idea to create a series of hacks that used common household items (and General Mills products, of course) in unique ways to spread holiday cheer.
I created an identity for this campaign that fit seamlessly into the newly updated tablespoon site and art directed a series of establishing shots, singular hacks and videos to bring the campaign to life across site, social and email.
Photography and Food Styling by Pheasant and Hare.