Laid from Scratch Eggs

Brand Identity

They say happy chickens make the best tasting eggs (well, at least I think that’s what they say). But I’m pretty sure if chickens could talk, they would tell you running around eating bugs in a pasture of green grass with a nice warm roost to huddle into at night is their idea of heaven.

Laid from Scratch Eggs is a family-owned business in northern Illinois and they specialize in happy chickens and farm-fresh eggs. I created their brand identity which included a logo, packaging label, signage and merchandise.

This project also had a great deal of personal significance for me as this is my cousin’s family, and they raise their chickens on the property where my grandparents lived. It was an honor to partner with them to bring their dream of sustainable and healthy products to the northern Illinois region.