Small yet effective digital campaign highlighting the wide variety of flavors of Hamburger Helper. The "Always on Hand for Dinner Tonight" hit on multiple brand priorities including a focus on their mascot and messaging around stocking up on product to have in the pantry for when time is short on busy weeknights. Product photography helped with taste appeal of their top-selling flavors on social channels where high-quality food photography drives engagement.
Art Direction & Design: Audrey Lanners
Photography & Food Styling: Betty Crocker Kitchens
