:ratio needed a live-action video to showcase their new keto-friendly beverage product line. I worked with a copywriter to craft a story and designed conceptual storyboards for client approval. I also worked with external vendors to scout a location, select talent, provide prop & wardrobe styling, and edit the final spot to perfection.
Art Direction & Conceptual Design: Audrey Lanners
Copywriting: Sashwatha Sridhar
Creative Direction: Tess Nyberg
Production Studio: Howdy Gang Productions
GRAPHIC MOCKUPS CREATED FOR STORYBOARD
ADDITIONAL SOCIAL SHOTS & CUTS
