I had the opportunity to completely redesign the Pillsbury Bake-Off from the logo to all touchpoints and merchandise starting in 2016. After an extensive rebranding exercise, I designed assets for the next 3 years of the Bake-Off competition using the design structure I had built. I art directed all photography for the entry assets to the winning recipes, and of course we had to include the Doughboy at key moments during the campaign. Hoohoo!
Art Direction & Design: Audrey Lanners
Photography: Rich Wong, Dennis Becker
Food Styling: Sara Bartus, General Mills Studios
SOCIAL ASSET ART DIRECTION, DESIGN & CATEGORY LOGO DESIGN
ART DIRECTION FOR FOOD NETWORK MAGAZINE COVER FOLD-OUT AD
WEBSITE LAYOUT & ASSET CREATION FOR PILLSBURY.COM
FOOD NETWORK EVENTS & MERCHANDISE DESIGN
