Art direction & design for a new product category to the Betty Crocker portfolio - Chilled Treats. Clean, bright product photography, simple how-to videos and step shots helped to illustrate the unique mousse-like texture and ease of preparation. Engaging headlines and colorful graphics accented by styled photography bring each of the individual flavors to life across digital and social assets.
Art Direction & Conceptual Design: Audrey Lanners
Designer: Karly Anderson
Photography: Dennis Becker
Food Styling: Lisa Golden Schroeder
ART DIRECTION, DESIGN & EDITING FOR HOW-TO VIDEOS
SOCIAL ASSETS & DIGITAL ADVERTISING
IN-STORE MARKETING & CUSTOM END CAP DISPLAY UNIT
BETTYCROCKER.COM PRODUCT BROWSE PAGE DESIGN
