Following an extensive rebranding, Pillsbury needed to bring their new campaign "Made at Home" to life across their digital touchpoints. A renewed focus on the Doughboy allowed him to take center stage in their messaging - no longer relegated to just the cute mascot who popped in periodically. We gave him a starring role in advertising, and always made sure he was present, even it was just his hand holding packaging. I was the lead designer for most of 2024 on the Pillsbury account and created hundreds of assets for social and digital channels.
Designer: Audrey Lanners
Agency: BBDO Minneapolis
Copywriting: Sashwatha Sridhar
Creative Direction: Tess Nyberg, Becky Eilers
