The Go-Gurt team wanted to clearly send a message to consumers that a frozen tube of Go-Gurt straight from the freezer is the essential summertime treat. We came up with the idea of an ice cream truck serving Go-Gurt frozen, with a unique somewhat retro illustration style in a green Go-Gurt world of fun and activities. The Go-Gurt brand team loved this concept so much they commissioned a custom ice cream truck in real life that toured the country serving frozen Go-Gurt!
Art Direction & Conceptual Design: Audrey Lanners
Copywriting: Eric Schlaugh
Creative Direction: Matt Pruett
Illustration & Animation: Gasket Studios
