Following a new brand initiative to showcase more family moments around Pillsbury products, I planned and art directed a multi-day lifestyle shoot with real families sharing favorite Pillsbury recipes and products. I was responsible for selecting the recipes and food, working with stylists to select props and wardrobe, scouting and selecting locations for both days, and doing final selection of talent. This large photoshoot was one of the first for the brand, and they were very enthusiastic and happy with the final resulting images that could be used across their marketing channels.
Art Direction: Audrey Lanners
Creative Direction: Tess Nyberg
Photography: Lacey Criswell, Hunt + Capture
Production: Bobbi Peacock Productions
