The Betty Crocker digital team produces an annual campaign to send new and favorite cookie recipes to fans every day of December leading up to Christmas. I designed logos, assets & art directed photography for the 2017 campaign.
Design & Art Direction: Audrey Lanners
Photography: Dennis Becker
Food Styling: General Mills Photo Studio
PHOTOGRAPHY ART DIRECTION FOR RECIPES & CAMPAIGN PHOTOS
SHOOT PREPARATION & IDEATION
One of my favorite aspects of art direction is creating detailed conceptual layouts ahead of time that allow accurate preparation of recipes, props and backgrounds so things go smoothly on shoot day.
IN-STORE CUSTOM END-CAP DESIGN
CAMPAIGN LANDING PAGE LAYOUT & DESIGN
